integrated marketing

integrated marketing
integrated marketing UK US noun [U] MARKETING
a type of marketing in which a company's sales people, advertising, website, etc. all give the same messages about its products: »

The consistency of the brand message is the key concept of integrated marketing.

»

an integrated marketing communications strategy


Financial and business terms. 2012.

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  • integrated marketing — /ˌɪntɪgreɪtɪd mɑ:kɪtɪŋ/ noun co ordination of all of a company’s marketing activities in establishing marketing strategies such as packaging, media promotion, POS material or after sales service ● The separation of departments makes integrated… …   Marketing dictionary in english

  • Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… …   Wikipedia

  • integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share …   Marketing dictionary in english

  • integrated marketing communications — Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other …   Big dictionary of business and management

  • McMillan integrated marketing — Infobox Company company name = McMillan company company type = Private company slogan = foundation = 1996 location = Ottawa, Ontario, Canada San Francisco, California, USA key people = Gordon B. McMillan, President Chief Creative Officer industry …   Wikipedia

  • integrated marketing communications concept — /ˌɪntɪgreɪtɪd kəmju:nɪ keɪʃ(ə)nz ˌkɒnsept/ noun US the concept or principle that a company should link all its promotions, either of its own image or of the products and services it sells, in a consistent way on several different levels …   Marketing dictionary in english

  • Marketing communications — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… …   Financial and business terms

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